Whether you’re a retailer or an FMCG manufacturer, pricing is crucial and determines your company’s bottom line. Working with discounts and low prices is tempting, but the risk of margin erosion is high.
The right price determines whether you make a profit or experience a loss. Marketers rely on various tools and processes to achieve optimal pricing, seeking a balance between the amount of discount and the revenue growth achieved. But how many times is a company able to think through and calculate all the variables, determine price elasticity, promotional uplift and the effects of cannibalization on other products?
VERITICO PRICE uses advanced algorithms to save you from the arduous calculations and recommend pricing and promotions that will achieve your desired results. VERITICO PRICE works tirelessly, allowing you to increase the frequency of repricing. VERITICO PRICE is accurate and data-driven, allowing you to create effective promotions that have the expected outcome. VERITICO PRICE can also recommend a price increase if it calculates that it will be worthwhile in the long run.