Kofola

The biggest producer of soft drinks in the Czech Republic needed to sort the setting of promotion types and lengths so that they wouldn’t be a loss of money to the company.

Our software interconnected the most important branches of the company and ensured a bilateral data sharing, crucial for strategic and operative promotion management.

We increased the accuracy of promotion forecasting to 76% and decreased the value of expired stock depreciation by 14%. We increased the availability of goods for the customer.